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Birds oculus and the U.K. Frozen Food IndustryGeneral Foods Corporation was roaringly manufacturing and marketing Birds shopping mall frozen provender in the late 1920. They were as thoroughly as the original owners and incorporated in August 1938. By the 1940s, a new-sprung(prenominal) owner, Unilever had a pissed interested in the business and took over. He valued to make this business innovative and profitable in the growing economy. at that place is couple of issues dealing with Birds Eye currently in the United Kingdom, which embarrass market position and market shares. The industry was at 70 pct of the market share and over the years, the percentage decreased. In the 1960s, Birds Eye showed a decrease in market share and return of capital. The lack of sales was also a concerned for Birds Eye, which resulted negatively to their profit margin. Clearly, the frozen food industry is not growing as rapidly as its utilize to. They can regain there market share by evalua ting and pinch different taste, style and trends of the consumer. There was many opportunities that Birds Eye past up that they could have benefited from. They past up the prospect to create their own chase of frozen food and market it to consumers who have freezers in the household, and caterers. This can be an advantage for their competitor that a threat for Birds Eye. Another opportunity that they steered away from was home freezers, which affected a great deal in the frozen food market. Among other leading firms striving to be the best, Birds Eye Foods Ltd. strived to be the leading provider of frozen foods in the growing market. By 1938, the social club began their business in the United Kingdom. They have a strong brand spend a penny and citation and have been a leader in the business for neartime. Birds Eyes vision is providing the best products and raw square to consumers on a daily basis. The business go forth be successful on the demand of everyday products in th e market and all over the world. This will help build the industry and help develop some of there main products. This industry as a whole will go all out to provide exceptional products and services to its consumers. The companys objective is to make their products more convenient. Birds Eye promotes consumer loyalty, value and recognition for their goods and services. The industry increased dramatically from its main products such as ingathering and vegetables, fish, and meat.... ...me any obstacles. Being able to implement strategy is beneficial but expensive and very time consuming. Becoming a leader in the marketplace does not mean producing top end products but be able to keep producing high and better lineament products. In addition, Birds Eye must continue providing exceptional customer service to their clients. Providing the best quality products should come with the best quality service. Having a strong brand name and recognition should also result in strong customer lo yalty. Clients and employee enjoyment is the ultimate goal to Birds Eye. The employees at Birds Eye contend to plan, monitor and appreciate at all time. This process should be done periodically and by any employees with the company. Customers come first implementing a strategy where consumers are receiving the correctly product at the right time and at the right legal injury will have a great impact to the company. As well as making sure the employees are treated right and working in an environment that they enjoy. Strategic Implications Strategic Implications Managers at all levels need to posses strong communication, leadership and motivational skills at Birds Eye.