How to Compete in India Essay

1. The governmental environment in India has prove to be critical to company performance for twain PepsiCo and Coca-Cola India. What specific aspects of the political environment acquire played key roles? Could these effects have been evaluate prior to market accounting entry? If not, could developments in the political arena have been handled better by each company?2. Timing of entry into the Indian market brought different resolves for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry?3. The Indian market is enormous in terms of population and geography. How have the two companies responded to the perfect scale of operations in India in terms of product policies, promotional activities, pricing policies, and distribution arrangements?4. Global localization (glocalization) is a policy that some(prenominal) companies have implemented successfully. Give examples for each company from the case.5. How cannister Pe psi and degree centigrade confront the issues of water use in the manufacture of their products? How can they take away further boycotts or demonstrations against their products? How effective are activist groups like the bingle that launched the campaign in California? Should Coke address the group this instant or just let the furor subside?6. Which of the two companies do you think has better long term prospects for success in India?7. What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets?8. Comment on the decision of both Pepsi and Coke to enter the bottled water market instead of continuing to rivet on their core productscarbonated beverages and cola-based drinks in particular.