Internation marketing Essay Example | Topics and Well Written Essays - 3500 words

Internation marketing - Essay Example ologetic about its population, but with the era of consumerism dictating the trade talks this very population has become an important tool of economic progress for the country. The international community has also taken note of the burgeoning number of millionaires in India and the increase in purchasing power of an average Indian. The demand for cars has also seen a proportionate upsurge in the country. Now that the company has launched the much awaited people’s car, it is time to have a realistic assessment of the market potential and how best to tap this potential. 1. The Nano is sure to generate lot of interest, because now a small car is not considered a luxury; instead it is now being considered a necessity. To tap this ‘need’ a number of domestic and international car manufacturers have started making elaborate plans and marketing strategies. Some of the key challenges that Tata could face in its endeavour are; i. Increasing alliances of multinational car manufacturers with domestic Indian companies. In one of the latest developments, Toyota has sealed a strategic alliance with Indias Kirloskar Group to tap the potential of the huge small car market in the country1. This initiative is bound to prove quite competitive, for the simple reason that, Toyota has entered into the alliance well after the formal launch of Nano. That means, Toyota would have taken into account many factors which prove to be detrimental for the health of such a venture. Toyota’s research and development facility in Japan is busy on this car now a days. Though it is a new venture and it may take couple of years before we actually see the outcome, but considering the Japanese prowess in innovation and feature packaging, we must plan out our strategies accordingly. ii. In the international market, Tata’s will have a tough competition on hand from reputed brands like GM, BMW, Ford etc. These companies may not be able to match up the price tag offered by Tata’s but, they can

Banking - International expansion of commercial banks Essay

Banking - International expansion of commercial banks - Essay Example However, despite the benefits associated with this trend of internationalization such as the availability of funds, risk diversification and enhancement of efficiency in the local banking sector, it also has the demerit of causing financial shocks to an economy as observed in the recent financial crisis. Considering the increased expansion and growth of international trade and business networks, internationalization of banking sector has become very important to our current global economy. This is because through international banks access to funds has been eased especially to credit-constrained firms and households; in addition, this has introduced competition in the local banking sector that has led to increase of consumer surplus due to decreased rates of borrowing and increase on interest rates paid on deposits. Furthermore, this competition has led to local banks being more efficient and as a result enhancing economic stability Internationalization of the banking sector has the benefit of facilitating capital flows especially from the economies rich in capital to the poor ones where the returns are perceived to be higher (Mullineux & Murinde 4). This in turn enhances the growth of the poor economies by boosting their savings and investments as well as reducing their capital costs. In addition to this, internationalization leads to the stability of the highly volatile interest rates owing to the convergence of local interest rates with those in international markets. However, this benefit has been doubtful and elusive following the recent financial crisis. On the other hand, despite the increased numbers of banks turning international, those that have successfully turned their exploits to profitability have been very few owing to the risks associated with the venture. Capital flow despite being a benefit of commercial bank internationalization, it is also one of the leading causes of the liquidity risks in an economy associated with internationalization. Th is is usually associated with the cross-border outflow of capital that greatly influences and affects the economic stability of a country. Moreover, considering there is interest rates differences amongst countries capital will flow to those economies where there are high returns expected and those whose central banks have low mandatory deposits with commercial banks. In addition, due to the capital inflow from these foreign banks increases liquidity in a country this may negatively affect the monetary measures undertaken by central banks in combating economic and monetary issues in the given economy. This implies that as a result of commercial bank internationalization has led to lack of autonomy in the application of monetary measures and policies in a given economy that has international banks. Furthermore, the entry of foreign banks may bring about equity problems hampering the local completion to the disadvantage of the local or domestic banks that cannot access equity as easil y as the foreign banks. Moreover, despite the allure that banks find when internationalizing often comes with the disadvantage of exposing themselves to uncertain political and economic risks associated with different economies country risks (Schoenmaker 35). This is because the process of internationalization exposes a bank to an economy’s market specific and inherent factors for instance regulatory frameworks, unfamiliar

Invention of television Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Invention of television - Annotated Bibliography Example The birth of television is considered as the turning point in the technological inventions. Nowadays, governments of each country are also engaged in the emergence of television. Televisions are also considered as the most reliable source of information because every channel is obliged to follow the rules and regulations and not to spread any rumour or unauthentic information. Viewers possess the right to sue the channel if it violates the norms of the society or spread any unauthentic information. The innovations and ideas coming up from technological advancement lead to the invention of television. Even though, it was not a latent demand of common public, in fact people didn’t even know about television many years after its invention. But as soon as people got acquainted, their demands increased and new varieties, version and models started to come up in the market. The invention of radio is a primary reason which led to the invention of television. Radio is a device which has audio features only. So due to technological advancement, people thought to invent something which has visual aspects as well. This idea led to the invention of television, an appliance having both audio and video features. Despite of having greater benefits, television is always considered as harmful for society. In society, the age group that substantially gets impacted by television is of children. Children waste their precious time in watching television. It is also considered as harmful for their health and eyes specially. Leaving children alone to watch television and providing the remote control facility is another harmful aspect which can hamper children’s habits. According to a research, children who watch more than 4 hours television a day are more likely to get overweight. Television network has held the entire world in a single strand. Due to the fastest broadcasting and

Othello in Shakespeare’s play Essay Example for Free

Othello in Shakespeare’s play Essay Othello is manipulated to trust Iago rather than his wife. Iago uses fake evidence against Desdemona in an attempt to prove she is cheating on her husband. Iago uses racism and past experiences to persuade Othello into believing he is not good enough for his wife as well as her not being good enough for him. Othello choses to believe Iago over his wife for the reason that she has only her word to back up her story while Iago has hard evidence. Iago plants fake evidence in the form of a handkerchief owned by Desdemona to lead Othello into believing his wife is having an affair with another man. By mistake, Othello leaves Desdemona’s handkerchief laying on the ground and Emilia, Iago’s wife finds it but fails to return it. Although Iago cannot witness Cassio and Desdemona having sex, he promises Othello he will find hard evidence of the affair. Iago creates a fake story claiming to have seen Cassio with Desdemona’s handkerchief given to her by Othello. He claims the evidence is backed by â€Å"imputation and strong circumstances† (3.3.407) and reassures Othello he is only trying to lead him to â€Å"the door of truth† (3.3.408). Iago falsely tells Othello that he must re-think the situation but by that point, Othello had his mind set to kill his framed wife as he cries â€Å"O, blood, blood, blood† (3.3.454). The hard evidence planted by Iago was so efficient to get Othello to believe his wife was involved with Cassio due to its deep personal roots of the couples love. The handkerchief was given to Desdemona by her husband as a token of his love and the framing of her giving it to another man showed Othello that she doesn’t value their love anymore. He does not bother to simply ask Desdemona if she was having an affair because he knows she is now untrustworthy and will simply deny the allegations if challenged. By breaking down the trust between Othello and Desdemona with his hard evidence, Othello now t rusts Iago and not his wife. The hard evidence cements Othello’s trust in Othello although none of it is actually true. With Othello’s trust, Iago can more easily manipulate the framing of Desdemona and Cassio, as Othello will believe anything said by Iago. Throughout the novel, racism plays a crucial role in persuading Othello to think he is not deserving of Desdemona’s love. Iago is perhaps the most racist character but the negative judgments of Othello based upon his race are contributed from all Venetian citizens of Venice. He is judged to be  harsh and rough just because he is black. He is referred to as â€Å"an old black ram† (1.1.89), â€Å"an erring barbarian† (1.3.350) and a â€Å"Barbary horse† (1.1.112) by Iago to let Othello know he is considered to be less important and valuable due to his skin colour. Roderigo also openly degrades Othello by referring to him as â€Å"thick lips† (1.1.67) and â€Å"lascivious moor† (1.1.126) which break him down and forms insecurities about his race. His insecurities in turn lead Othello to believe he is not worthy of Desdemona. Iago also warns Othello that if Desdemona was willing to leave her father, she is likely to do the same with him. Even her own father says, â€Å"She has deciev’d her father and may thee† (1.3.290) proving to Othello that those close to Desdemona have been deceived and she might do the same to him. Iago later echoes Brabantios words by stating, â€Å"She did deceive her father, marrying you;† (3.3.208), which solidifies Othello’s distrust in his own wife. The combination of Iago being perceived as honest and charming and Othello’s gullibility allow for Iago to easily manipulate Othello. Othello is vulnerable to the perceived notion that his wife did not truly love him and could easily leave him all due to the colour of his skin. He is certainly not jealous of his wife but rather scared of the prospect of her leaving him due to his colour. As he becomes vulnerable, Othello is soothed by fake honesty surrounding Iago as he is refereed to as â€Å"Honest Iago† (1.3.290). Iago has no evidence or past experiences to lessen his trustworthiness to Othello while his wife Desdemona has been framed by Iago specifically to create doubt-allowing Othello to question her loyalty to him. The constant charm by Iago and the question surrounding Desdemona eventually lead to Othello to fully trust Iago and being persuaded to kill his own wife. The motive behind the killing of Desdemona was not from jealousy but rather â€Å"in a conviction forced upon him by the almost superhuman art of Iago [..] and must have entertained who had believed Iago’s honesty as Othello did. (Samuel Coleridge). What Coleridge is suggesting is that the motive behind Othello wanting to kill his wife was not jealousy, but rather all of Othello’s trust was to Iago therefore he could be easily manipulated. Iago gained all of Othello’s trust and used it to manipulate Othello into killing Desdemona contributing to his overall plan. Iago gains Othello’s trust by using hard evidence and racism. Othello doesn’t simply ask Desdemona if she were having an affair because he does  not trust her anymore. Othello’s tragic choices are driven by revenge on his wife for being untrustworthy while in reality she was loyal to him. Iago’s lying and deceiving leaves many of his friends dead and leads to his torture and downfall. Work Cited Page Shakespeare, William. Othello. Oxford School Shakespeare. Ed. Roma Gill Oxford: Oxford University Press, 1989. Print Coleridge, Samuel. â€Å"Othello: The Bradley view ( Coleridge).† English Class Handout, 2014. Print.

Sg S Pastries And Ice Cream Marketing Essay

Sg S Pastries And Ice Cream Marketing Essay In every business there must be an entrepreneur. An entrepreneur is a person who undertakes the responsibilities of running a successful business and sees to it that a profit is made. Functions of the entrepreneur in this business include: Planning- Developing an overall business plan for the business covering Pastries and Ice-Cream, to be implemented by the production manager. Developing a plan for delivery and marketing of the product. Organizing- Developing routines for food preparation and purchasing of supplies, to be implemented by the production manager. Evaluating performance- Continuously evaluating and monitoring all aspects of the operation, including staff performance, running costs, market response and sales revenue. The entrepreneur identifies issues and problems and takes corrective action where indicated. Use of Technology At SGs Pastries and Ice-Cream, we will use different types of technology. As we all know, technology is important and necessary to all business. Technology is the application of scientific knowledge for practical purposes. At SGs Pastries and Ice-Cream, practical and effective use will be made of the following technologies: telephones, computers, cash registers, refrigerators, ovens, management information systems (MIS) and also fax machines. The telephone will be used to call special and original customers and also to do promotions whenever there is a new product in stock. Computers will be used to store important information for the business. However, as dealing with computers, internet will be used to advertise the business. The cash register will be used to cash whatever is ordered by the customers, the deep freeze will be used to preserve the ice-cream and refrigerator to keep the juices and beverages, and also to make the ice-cream. These technologies will enhance the business by providing goods and services to supply the customers and this will result in the business making a profit and the business being successful. Potential for Growth Here at SGs pastries and Ice-Cream, we will seek to expand the business internally and externally. Since growth is important to every business, SGs Pastries and Ice-Cream will seek to expand the business internally by employing more workers which will produce more goods and better services and this will result in increasing profit. Externally means outside and may be referred to the branches of the business. It is the growth of the companied by an increase of land, labour, capitals and enterprise. Externally, SGs Pastries and Ice-Cream will open other branches in other parishes and towns and will also invest in ice-cream trucks to go around and sell ice-cream. Justification of Location SGs Pastries and Ice-Cream will be located on Kings Plaza in the Centre of Negril Town. This town is very popular and well developed. Negril Town is also well populated and because of this the business will be well supported and this will result in the business being prosperous. There will be no problems accessing raw materials because there is a wide range of supermarkets and wholesales to supply the business with raw materials. Transporting the raw material will be easy because taxi and trucks will be ready and waiting to transport the raw materials to the business to be processed. There is also a demand for the products in Negril and opening this business will lead customers and buyers to support the business. There are also several work stations there so when its lunch time, people will just run over to get an ice-cream and a snack. Selection of Appropriate Labour The type of labour that will be used at SGs Pastries and Ice-Cream are the Skilled Labour and Unskilled Labour. These labours are necessary because the workers will need to know how to operate the different machines. These labours were also chosen because they are the most suitable labour and it will enable and enhance prompt and efficient service to satisfy our customers. To carry out the job in the business, there will be two cashiers who will be responsible for cashing what the customer wants to purchase and four chefs who will make the delicious pastries and snacks which will enlighten taste buds. There will be two waitresses to take orders from the customer and sever them what we have to offer in our comfortable, relaxing and entertaining spots in our business and most important there will be a security guard who will protect both the workers and customers from harm and danger. He will do, the best of this ability, to see to it whoever is inside the business is safe. Last but not least there will be a janitor who will be responsible for sanitizing the different parts of the business before, during and after each task. She will see to it that the business will be kept clean at all times which will attract customers and will result in them repeatedly visiting the business to support. The professionals will handle all the finance and the office work and the unskilled workers will take care of the packaging and cleaning while the skilled workers will be operating the machines. This will contribute to the profitability of the business. Source of Fixed and Working Capital Fixed Capital refers the assets of the business. These have a long life and will be used up in the business for the production of goods and for the creation of further wealth. Some of these are: Machines, premises and vehicles. This capital will be financed by a loan from Jamaica National (JN) and it will be paid back by a payment plan which will be paid monthly at a 10% rate. On the other hand, there is working capital, which can be defined as the short term assets which are turned over fairly during the course of the business. They include; cash, stocks and other items required for the day-to-day operation of the business. These may be obtained from the personal saving, the bank, supermarket and wholesale. The working capital is also used for paying expenses and workers. Type of Production SGs Pastries and Ice-Cream will be engaged in secondary production. This involves taking raw material and converting them into finished or semi-finished goods. This production to SGs Pastries and Ice-Cream we will be using raw materials such as milk powder, condensed milk, evaporated milk and colouring will be converted into a product: Ice-Cream and Pastries. Levels of Production SGs Pastries and Ice-Cream operates within the domestic level of production. This level is best defined as everything produced locally in the home country. This level is necessary because it does not involve any foreign countries but does involve human and natural resources which are both employed. Pastries and Ice-Cream will also be providing for persons in the community in Negril and communities that are nearby. Quality Control Measures Quality control measures refer to the way in which a company ensures that the product meets the standard of the government regulations. It is also the way in which a country ensures that the product meet the standard the firm has set. The businesss policy is, clean up before during and after. Firstly, we make sure that our workers have their food handlers permit. Secondly, we set in place a schedule to outline the different tasks to be done on a daily basis for e.g. wiping the floor and wiping the tables etc. We also promote our policy by ensuring that the person sharing the ice cream uses a glove to avoid contamination of it. We also will ensure that the ice-cream is kept in the refrigerator for preservation. However, the ingredients that will be used to produce the goods are of high quality to satisfy our customers. The brand names, information on the product such as nutrition facts, directions and ingredients will show that the product does not have any fault. This will enable the business to gain more profit. Personnels from the Bureau of Standard will also come to do sample testing on the products that are made in the establishment. Linkages Linkage is when one industry emerges from the situation in producing a product which another industry depends on thus to carry out their own activities. Here this will be depicted because we will provide other business with ice-cream and other pastries. At SGs Pastries and Ice-Cream, we intend to use the forward linkage. SGs Pastries and Ice-Cream will provide other small businesses with the best tasting ice-cream and pastries. We will provide businesses such as snack shops, small ice-cream shops, community shops and school tuck shop with ice-cream. Supplying other smaller businesses will generate more income in which SGs Pastries and Ice-Cream will not only sell consumers but also have a fixed chain of common like business owners to supply with the best ice-cream. Government Regulations The business has to follow rules and regulation. Tax is one of the most important aspects relating to the government. However, like everyone and every business, tax must be paid. It will impact on the business positively because tax aids in developing the economy in term of fixing roads and building homes for the homeless etc; and it also fund the prisoners by providing them with food. So when the business gives up what is due to the government, a positive action will be displayed by the business and the businesss taxes will help with the development of the country. However, paying taxes prevent you from being in problems with the government. We at SGs Pastries and Ice-cream will make sure that all the garbage is been properly disposed. We will also ensure that the workers adhere to the health and safety regulations and all of our workers have a valid food handlers permit which is issued through clinics. Ethical Issues Ethical issues can be defined as the rights within the scope of a law. However, ethical issues are very important as it relates to the business world. Here both the boss and workers will ensure that the environment or surrounding of the business will be kept clean at all times. Therefore if an inspector should come to the business, the business will be clean and tidy and that will result in the inspector complimenting the business and he/she will make recommendations. And they may make a suggestion and come back to see if what was suggested was taken into action and was done properly. If the business is kept clean this will enhance the efficiency of the workers. As a result, more customers will be attracted. However, at SGs Pastries and Ice-cream will do back ground checks on our suppliers to ensure that the raw material we buy are coming from legal sources. We will also ensure that the raw materials we use to produce our products are of a good quality. Proposed Business Plan for SGs Pastries Ice-Cream Production Aspect Aims of Business At SGs Pastries Ice-Cream, we provide fresh and quality Pastries and Ice-Cream at an affordable cost with exceptional customer service to meet the customers need and wants. Table of Content Title Page Aims of Business Description of Business Justification of Location Selection of Appropriate Labour Sources of Fixed Working Capital Roles of the Entrepreneur Type of Production Levels of Production Quality Control Measures Use of Technology Linkage Potential for Growth Government Regulations Ethical Issue

The Jet Engine and Leisure Air Travel :: essays research papers

The Jet Engine and Leisure Air Travel Air transport for European tourists got off to a shaky start in the late 1920s.But it was to be thirty years before leisure air travel was to appeal to anyone but the rich and adventurous. High cost, fear of flying and the absence of toilets in early airliners (an unfortunate combination) were the main deterrents; the unpressurized aircraft of the inter-war years were noisy, slow and not especially comfortable despite the efforts of some airlines to make aircraft cabins resemble the first-class state- rooms of an ocean liner. This changed fundamentally after 1958: with the introduction into airline service of the Boeing 707, the Douglas DC-8 and the de Havilland Comet 4, aircraft were capable of flying fast, high and with hitherto unknown smoothness. The jet age had arrived. This paper considers this â€Å"age† and its impact on tourism in the 1960s and 1970s. It argues that while the revolution in European leisure air travel that took place in these years was obviously the result of social and economic change (more disposable income, a greater propensity to take foreign holidays and the entry of new capital into the independent airline industry), there was also a critical additional factor. This was the breakthrough in transport technology represented by the jet engine and it is on this aeronautical artifact that the paper’s main focus will lie. 1 Technological change was crucial to the process of economic and social modernisation in both the 19 th and 20 th centuries. New technologies of power generation, manufacturing, transport and communications changed the world and shrunk time and space. What is generally termed â€Å"Fordism† grew out of the mass production of automobiles to encompass a whole array of practices and institutions that now underpin modern Western society 2 . In the wake of Fordist mass production, a Fordist lifestyle of mass consumption set in after 1950 and this included the international tourist industry, the single largest and fastest-growing industry in the world 3 . The technological change that triggered and accompanied this explosion in tourist activity was the introduction of the jet engine. Indeed the jet engine has been as vital a part of social modernisation as mass tourism itself. The jet engine’s evolution and dominance in aerospace propulsion since 1950 is traditionally described in terms of the transfer of technology from military to civilian usage: the turbo- jet grew out of the Second World War and the preparation for it, and was later installed in civil

Womens Inferior Status in The Bible Essay -- Status of Women in the B

Corinthians 14:34 states, â€Å"Let the women keep silence in the churches: for it is not permitted unto them to speak; but let them be in subjection, as also saith the law† (Holy Bible, King James Edition). Edith Hamilton, "recognized as the greatest woman Classicist", says that the Bible is the only book before our century that looked to women as human beings, no better nor worse than men (Tanner). However, it cannot be said that this book was consistently favorable to women. Maybe not absolutely, but conditionally in personal opinion, the Bible shows numerous examples of a woman’s inferiority to men, an assessment that has been translated into the cultures of generations. In this essay I will address briefly instances in the bible pertaining to women, and continue on with thoughts on how I believe these notions have been interpreted into society. Interpretations of the Bible are influential to our society because in the United States, approximately eighty-three percent of the population is Christian, according to a poll performed by ABC News. Perhaps the Bible is written with women subservient to men because the very story of creation is written as such. Genesis serves as the foundation of not only our universe, but also the religious text. In the biblical story of creation, Adam came first, then came the animals, and then last of all came Eve, putting the origin of women last. Then, it is Eve who is vulnerable enough for evil to deceive her into taking the apple and she who persuades Adam to follow her example. This sets up a basis that women are inherently weak and sinful for the rest of the faith to be built upon. (Stanton) The negative view of the female sex continues in Leviticus, in a section dictating the re... ... a merely a reflection of Hebrew society of the time (Stanton). Jesus Christ, being a reformer, should have improved the status of women with his message of love and acceptance. However, there is no denying that the stigma is carried with women into the present day. Women’s position in society can be greatly attributed to their depiction in religious text. Holy word is still a factor in making women more susceptible, more culpable, and more sinful an impure than men. Even as women move up in the social order, religion is timeless and ever bearing on the struggle women fight for sexual equality. Works Cited The Holy Bible. New York: Penguin, 1994. Print. King James Version. Stanton, Elizabeth Cady, et al. The Woman’s Bible . Salem: Ayer Company, Publishers, 1988. Tanner, Stephen L. Women in Literature of the Old Testament. University of Idaho, 1975.